Melissa came up with the original idea for Li’l Squirts while working at Snuggle Bugz and having to comfort several mothers who were very upset after trying to wash their car seat covers, shrinking them and then having no idea how to put them back on the frame.
When Melissa's son Camden turned 18 months old, she realized she was in the same predicament when she noticed how dirty her son's car seat had become.
After searching for local car seat cleaning companies, she was surprised to find that there were none in Canada, so, the concept for Li’l Squirts was born.